New Edition of Multi Award-Winning Marketing Book for Writers

Picking the Brains of a Friend: New Edition of Frugal Book

 One of my longtime  virtual  colleagues, Carolyn Howard-Johnson, has just released the second edition of The Frugal Book Promoter, winner of an Irwin award and USA Book News’ pick for Best Professional Book. This new editgion is expanded to a fat 416 pages, reorganized, and updated to meet the demands of Internet marketing the easy way.

One reviewer said reading Howard-Johnson’s books is like picking the brains of a master marketer. It received plaudits from industry shakers like Marilyn Ross, founder of Small Publishers or North America and Tim Bete, director of Dayton University’s Erma Bombeck Writers’ Conference. The new one carries endorsements from the likes of Dan Poynter and Tony Eldridge.

Howard-Johnson, an instructor for nearly a decade at UCLA Extension’s Writers’ Program, chose to have the new edition published in both e-book format and paperback in order to give her struggling students and clients affordable and convenient choices. Whichever format a reader chooses, The Frugal Book Promoter assures an author’s book the best possible start in life. Full of nitty-gritty how-tos for getting nearly free publicity, the author shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. A former journalist and publicist (she wrote media releases for fashion designers like Christian Dior), she tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.

Howard-Johnson even assigned a new subtitle to the book to this edition to reflect its appeal to a broader array of authors. It is now The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher. It also has an amazing new cover—the epitome of “frugalness”—by Chaz DeSimone, www.chazdesimone.com.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She has worked for Good Housekeeping Magazine and as a journalist for several newspapers and has been a popular presenter at writers’ conferences nationwide like the one at San Diego State University and the Sinclair Lewis Writers’ Conference.  She is also a novelist and poet, which informs the advice she can give to authors of those genres.

Learn more about Howard-Johnson at http://www.howtodoitfrugally.com and http://carolynhoward-johnson.com. Also, check out the generous bonuses offered during this online launch (she has made them available for an extra period of time to WriteSuccess readers.  But hurry–the bonuses will only be available through Saturday, October 15!):  http://bit.ly/qHi6DZ.