7 Copywriting Niche Markets You May Not Know About

Copyright 2010 by Steve Slaunwhite

There are dozens of viable niche markets for freelance writers and copywriters. You’re probably aware of most of them: white papers, healthcare, publishing, insurance, websites, software, technology.

But there are seven other niche markets that are particularly hot right now that you may not know about.

In fact, I’ve done several presentations on this topic recently and many audience members – some of them experienced freelance writers – have told me how surprised they were to learn these niche markets existed.

So if you’re thinking of focusing on a new niche this year, one of these seven might be worth considering. After all, they’re not crowded with other writers!

Here they are:

1. Ad Agencies & Design Firms

There are more than 70,000 advertising agencies, design firms, PR agencies and other creative services firms throughout North America. Almost all use freelance writing services; at least occasionally. In fact, just one or two clients in this niche can easily fill your schedule with good paying projects.

2. Online Video

Many companies are increasingly using online video on their websites and in banner advertising. If you have a hankering for scriptwriting, this could be a very lucrative niche market for you. (Who knows? It could be a stepping stone to Hollywood!)

3. Professional Service Companies

These are companies that sell services rather than physical products. Examples include architects, corporate trainers, real estate brokers, consultants, event planners and, yes, even copywriters!

Professional service companies need a lot of writing done to help attract clients and build those relationships. Typical projects include service descriptions, special reports, website pages, emails, newsletters, social media posts, and executive bios.

4. B2B Financial Services

Banking, insurance, succession planning, payroll management, debt collection and other financial services targeting businesses (rather than consumers) are booming right now. If you have a financial background, you might want to take a closer look at this growing niche.

5. Membership Associations

Many membership associations like the National Association of Realtors, for example, produce countless seminars, courses, webinars, conferences and other resources and events each year – and they promote those programs using websites, emails, ads, brochures and other marketing materials.

Someone has to write all that stuff!

6. Social Media

This niche shouldn’t be a surprise to most writers. After all, social media is the hottest topic in the internet these days.

But what might surprise you is how eager companies are to leverage social media to build demand for their products and services. As a freelance writer or copywriter, you can help these companies blog, tweet, post, update and otherwise “be social” with their target audiences.

I know two freelance copywriters who specialize exclusively in this area. And both are very busy!

7. Case Studies

You may have heard me talk about case studies before. It’s a great niche for freelance writers and copywriters for two reasons: One, case studies are fun to write. (Who doesn’t enjoy writing a success story?) And two, thousands of companies need case stu<br>dies done. So there’s a high demand.

Well, there you have it. Seven hot niche markets you may not have known about – but do now! If any seem like a good fit for you, explore the niche further. It just might be your ticket to more business and success in 2010.

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Steve Slaunwhite is a marketing coach and award-winning copywriter.  Find out more about him in particular and copywriting in general at For Copywriters Only.